Creative Direction / Brand / Digital Experience
David Hall
I build brands, digital experiences, and the creative teams behind them.
With more than 20 years in entertainment, media, and digital products. I’ve helped established brands evolve, launched new experiences, and led multidisciplinary teams from concept through execution.
Different brands. Different audiences. Different challenges.
What connects them is the opportunity to understand what makes each one distinct, then create work that feels true to the brand while moving it forward.Projects
DIRECTV
Helped DIRECTV expand its digital experience beyond traditional television, designing interfaces for online content discovery, pay-per-view purchases, and channel navigation. The work supported a more seamless experience across television, web, and mobile platforms.
Crackle Free Live TV
Designed the UI/UX for Crackle's free live TV experience across multiple platforms. The experience introduced a new channel guide, program discovery, and live channel previews, making it easier for viewers to find and enjoy content.
Oprah.com
Led multiple redesigns of Oprah.com during my 10 years with the company, managing a team of designers responsible for evolving the site's experience. With more than 200,000 daily unique visitors, each redesign balanced audience needs, content discovery, and the Oprah brand.
Watch OWN App
Led the design and development of OWN's first streaming application, extending the network's content beyond traditional television. The experience gave viewers new ways to discover and watch their favorite OWN programming across mobile and connected devices.
Crackle Rebrand
Led the modernization of Crackle's visual identity to support the launch of its next-generation streaming experience. Developed a comprehensive 40-page brand guide defining the visual language and standards for consistent use across the company.
Oprah’s Charitable Foundation
Designed a digital experience highlighting the foundation's philanthropic work and commitment to creating opportunities for others. One of my most personally rewarding projects, bringing meaningful stories of generosity and impact to a broader audience.
Wonderful
As a design consultant for Wonderful Agency, I developed digital experiences for a range of clients. One recent project, Rhino Strength, involved creating the website and visual direction for a new line of heavy-duty cleaning products.
Redbox Rebrand
Following the acquisition of Redbox, I helped modernize the brand to support a new web and app experience. Created a 75-page brand guide establishing the visual direction and standards for how the brand would evolve across platforms.
Redbox Entertainment
Developed creative marketing campaigns for Crackle and Redbox Entertainment, showcasing their streaming platforms across the Apple App Store and Google Play. The goal was to communicate the value of each app and encourage new downloads.
Oprah Store
Directed the design and launch of Oprah's first online store, expanding beyond the Chicago retail location. The new shopping experience brought together merchandise, book recommendations, and digital courses, creating a new way for audiences to engage with the brand.
Bold Moves Mobile Game
Partnered with Red Games to bring Oprah's message of encouragement into mobile gaming. Led the creative development of Bold Moves, a match-three puzzle game that combined entertainment with inspirational messages in an engaging new format.